What better way for a company to engage customers than by letting us get to know their team? Especially if one is lucky enough to have a magnetic creative director like Jenna Lyons who, as you will see from this clip, is genuinely loveable. It's refreshing to see passionate individuals behind-the-scenes in a way that feels personal, warm and witty.

Far from being overly produced and contrived, this little clip from J.Crew is informal, offbeat, authentic and loveable. It's creativity like this that helps mainstream brands acquire a more boutique and unique persona.