Antipodean Nordic.

I am a creative professional with 20 years experience leading concept and product design. 
My background extends from high end fashion, to lifestyle, homeware and furniture products. I have experience in implementing strategic design-led models for both niche and large-scale brands including IKEA, Country Road Group, Alexandra Owen and Koala, with a proven ability to build brands with a strong and unique voice in the marketplace.

I have lived in multiple countries, most recently for IKEA in Sweden where I led the design for home accessories. My time in Scandinavia was life-changing, giving me unique insight in to Nordic values, design and long-term thinking. I was also involved in some of IKEA’s most significant launches such as Byredo x IKEA and IKEA’s rebrand of on-the-go accessories.

Previously I ran my luxury womenswear brand and stores in New Zealand from 2005-2013, becoming one of the country's most high profile and celebrated designers. I have shown my collections at both New York and New Zealand fashion weeks and featured in numerous high profile publications such as Vogue, Elle, Huffington Post, Sportswear International to name a few. I have a Master of Fashion & Textiles (Entrepreneurship) from RMIT University, graduating with distinction.