Today's consumer craves authenticity more than ever. And it's not just in product design that we seek it. We want to our interactions with brands to be real and meaningful. Feit, an Australian footwear company I discovered recently, has created a brand that cuts through a lot of the noise in the fashion and footwear industry today. High quality, long life-span, handmade product is Feit's focus, manufacturing exclusively in limited, sustainable batches.

This behind-the-scenes video (below) shows a jaw dropping amount of craftsmanship, making their price point seem very reasonable. Click here to go to Feit's website.