'Uncertain, changing, and challenging' are the keywords to summarise the year in fashion according to BOF. Mounting pressures caused by speed-to-market, increased digital globalisation, discounting, political turbulence, terrorism and looming climate change are set to create a challenging time ahead.
I can't help but think back to the recession years of 2008- 2010, where industry folk spoke of things being 'back to normal' in a few years. Today we face instability as the new normal.