This work shows the ability to forecast market trends across lifestyle, culture, fashion and design. 

Wide ranging research is edited to create concise, insightful and powerful messages for creative direction and conversation starters.

This work shows the ability to build brand identities for start-ups, expanding brands & businesses wanting to reposition themselves.

The brand DNA boards were created to communicate, pitch and present new initiatives to executive teams and provide frameworks for product design teams.

This work shows the ability to forecast market trends across lifestyle, culture, fashion and design. 

Wide ranging research is edited to create concise, insightful and powerful messages for creative direction and conversation starters.

This work was carried out for Australia’s largest retail group Country Road Group as a head designer for one of their largest womenswear areas. 

As part of a new design- led initiative, this work shows the ability to provide design thinking to mid market products to great commercial success.

The Autumn- Winter 2008 Collection shown at Air New Zealand Fashion Week 2007.

The Spring-Summer 2010 Collection. Alexandra won Urbis Magazine's 'Best Fashion Designer 2010' award following this collection.

Videos from Alexandra Owen's Fashion Week showings around the world, including behind-the-scenes footage and vignettes by Simon Wilson. 

The Autumn-Winter 2010 Collection shown at Air New Zealand Fashion Week 2009.

A selection of Alexandra Owen's iconic 'WD Bag', handmade in New Zealand using mid-century furniture design techniques and the finest New Zealand leathers.

The Autumn-Winter 2009 Collection shown at Air New Zealand Fashion Week 2008.

The last Alexandra Owen Collection made.

The Spring-Summer 2011 Collection shown at New York Fashion Week in an off-site presentation in Soho.

The Autumn-Winter 2011 Collection shown at New York Fashion Week in an off-site presentation in Soho. Also shown at Air New Zealand Fashion week 2010.